Matching Patients to Their Ideal Providers Faster

Perfect Fit Mobile App

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Fatimah Hylton

Role

Duration

Industry

Skills

Expanding Healthcare Access Through Personalization and Inclusivity

UX/UI Design

Visual Design

User Research

Product Designer

Product Strategy

Healthcare

February 2023 - March 2023

Expanding Healthcare Access Through Personalization and Inclusivity

Problem

Goal

Users struggled to find providers that met their needs

Countless people across the country face the challenge of finding a healthcare provider they truly trust with their personal health concerns.

Relying on insurance companies alone often leads to inadequate or uncomfortable care, because there’s no centralized, reliable resource to help patients find providers that genuinely fit their needs.

Design a seamless, user-friendly experience that mirrors the ease and personalization of a dating app, enabling patients to confidently match with healthcare providers who truly meet their needs.

Create a seamless, personalized patient matching experience

Estimated to boost healthcare application efficiency by 20%

Estimated to boost collaboration efficiency by 33%

Estimated to boost healthcare application efficiency by 20%

Impact

Drove initiatives that guaranteed 100% inclusivity

Drove initiatives that guaranteed 100% team inclusivity

Drove initiatives that guaranteed 100% inclusivity

Impact

Projected to improve patient-provider experience by 33%

Projected to reduce note-taking time by 20%

Projected to improve patient-provider experience by 33%

RESEARCH

Conducted interviews and surveys with 15 participants to uncover user needs

I conducted extensive research with 15 participants using surveys and face to face interviews to understand user needs for this application. To begin, I performed a pre-screen interview to identify users concerns about finding a healthcare provider, asking targeted questions on the topic such as:

• Are you satisfied with you current provider, why or why not?

• How did you find your current healthcare provder?

• Do you have a say in who your providers are?

• Is distance, due to insurance regulations, an issue?

Based on interview insight, I carefully curated a survey filled with questions that would help build the foundation of the application. Below you will see examples of questions within the survey that were given to users to answer based on the interview question

Conducted interviews and surveys with 15 participants to uncover user needs

are willing to commute less than 10 miles

are willing to commute 10-20 miles

are willing to commute more than 20 miles

33%

40%

27%

33%

To better understand the healthcare landscape, I conducted a competitive analysis of three similar platforms. This helped me identify gaps and opportunities, allowing me to position Perfect Fit as a resource-rich and engaging alternative.

Competitive Analysis

To better understand the healthcare landscape, I conducted a competitive analysis of three similar platforms. This helped me identify gaps and opportunities, allowing me to position Perfect Fit as a resource-rich and engaging alternative.

DESIGN

Sketched early design concepts informed by user research.

I designed the app to collect the user information and reason for seeking services. The form included details such as what healthcare services options the users wanted, input of personal information and a selection of health profession profiles to sort through.

After market analysis research, I then determine what information needed to be incorporated into the final sketches.

• The need for appointment requests instead of appointment booking

• Healthcare professional reviews from real patients decribing their experience

• A confirmation page and email confirmation option

After market analysis research, I then determined what information needed to be incorporated into the final sketches.

• The need for appointment requests instead of appointment booking

• Healthcare professional reviews from real patients describing their experience

• A confirmation page and email confirmation option

Gather Insights to Understand User Needs

Sketched early design concepts informed by user research.

Style Guide

These low-fidelity wireframes outline key features of Perfect Fit, including patient information input and a curated list of physician options. As the design process evolved, I iterated on these concepts and added more details in the high-fidelity versions.

Lo-Fi Wireframes

Hi-Fi Wireframes

Below are visuals showing the onboarding process and booking an appointment with a healthcare provider, based on a personalized list curated from the user’s onboarding questionnaire.

SOLUTION

A look at what users had to say

"The application is so easy and clear to use. I personally feel I would enjoy searching for a provider in this way."

-Ming W.

"This feels like build-a-doctor; I love it!. Insurance companies could care less whether you love or hate your doctor."

-Veronica H.

"As someone who is part of the LGBTQ Community, this is so beautiful. Thank you for making me feel so seen even within healthcare!"

-Nicholas S.

"As someone who is part of the LGBTQ Community, this is so beautiful. Thank you for making me feel so seen even within healthcare!"

-Nicholas S.

"The application is so easy and clear to use. I personally feel I would enjoy searching for a provider in this way."

-Ming W.

"This feels like build a doctor; I love it!. Insurance companies could care less whether you love or hate your doctor."

-Veronica H.

"As someone who is part of the LGBTQ Community, this is so beautiful. Thank you for making me feel so seen even within healthcare!"

-Nicholas S.

A look at what users had to say

A few quotes from users who used the application

"This feels like build-a-doctor; I love it!. Insurance companies could care less whether you love or hate your doctor."

-Veronica H.

A few quotes from users who used the application

Important lessons

Don’t rush the process. When I first started this case study, I was just in such

a rush to get it done so I could start applying for jobs and getting myself out there.

I quickly realized that because I was rushing this process, I wasn’t producing quality

work. Once I took my time and analyzed my work I was getting better results.

Obstacles

Trying to navigate through the design process. What I mean by this is I think as a

newer designer it’s easy to get caught up in making your designs look “flashy and

impressive” that you forget about what is most important, the user experience. All

the typography you’ve learned, color accessibility knowledge, etc all go out of the

window to stand out in the forefront of your mind.

Improvements

My biggest improvement would be creating designs that align with today’s standards.

A lot of my earlier designs were very outdated and too complicated so through many trials

and error I can safely say my designs have improved.

Important lessons

Don’t rush the process. When I first started this case study, I was just in such

a rush to get it done so I could start applying for jobs and getting myself out there.

I quickly realized that because I was rushing this process, I wasn’t producing quality

work. Once I took my time and analyzed my work I was getting better results.

Obstacles

Trying to navigate through the design process. What I mean by this is I think as a

newer designer it’s easy to get caught up in making your designs look “flashy and

impressive” that you forget about what is most important, the user experience. All

the typography you’ve learned, color accessibility knowledge, etc all go out of the

window to stand out in the forefront of your mind.

Improvements

My biggest improvement would be creating designs that align with today’s standards.

A lot of my earlier designs were very outdated and too complicated so through many trials

and error I can safely say my designs have improved.

Final Prototype and Reflection

Important lessons

Don’t rush the process. When I first started this case study, I was just in such

a rush to get it done so I could start applying for jobs and getting myself out there.

I quickly realized that because I was rushing this process, I wasn’t producing quality

work. Once I took my time and analyzed my work, I was getting better results.

Obstacles

Trying to navigate through the design process. What I mean by this is I think as a

newer designer, it’s easy to get caught up in making your designs look “flashy and

impressive” that you forget about what is most important, the user experience. All

the typography you’ve learned, color accessibility knowledge, etc, all go out of the

window to stand out in the forefront of your mind.

Improvements

My biggest improvement would be creating designs that align with today’s standards.

A lot of my earlier designs were very outdated and too complicated, so through many trials

and error, I can safely say my designs have improved.

NEXT PROJECT

Matching Patients to Their Ideal Providers Faster

Matching Patients to Their Ideal Providers Faster

Matching Patients to Their Ideal Providers Faster

Perfect Fit Mobile App

Perfect Fit Mobile App

Fatimah Hylton

Fatimah Hylton

Fatimah Hylton

To better understand the healthcare landscape, I conducted a competitive analysis of three similar platforms. This helped me identify gaps and opportunities, allowing me to position Perfect Fit as a resource-rich and engaging alternative.

Competitive Analysis

Competitive Analysis

To better understand the healthcare landscape, I conducted a competitive analysis of three similar platforms. This helped me identify gaps and opportunities, allowing me to position Perfect Fit as a resource-rich and engaging alternative.

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Fatimah Hylton

Fatimah Hylton

Fatimah Hylton

Product Designer

Product Designer

Product Designer